Hitch Your Caravan

Recently, we've become increasingly obsessed with a new single by a "new" artist by the name of Neon Hitch. That's not some kind of "let's throw this out to a random word generator and see what we come up with" kind of name. It's her actual name. So things are off to a good start there.

Neon has actually been hanging around the pop scene for a little while, and has had her fingers in the co-writing pies of such artists as... well... 3OH!3 and... erm... Ke$ha. But before you go screaming off to the nearest pop Anderson shelter, give the video below a play. It just happens to be her first proper video for a song called Get Over U



We certainly wouldn't be the first to sum this all up by saying that if you liked Robyn's Hang With Me or Dancing On My Own you're probably going to love this. Lyrically, it errs towards the latter, but in general aura and production it gravitates towards the former. And yet, despite that hastily-thrown-together frame of reference, it's important to underscore the fact that Get Over U offers something different and interesting on its own terms.

Lyrically, Get Over U is pretty heartbreaking. For instance, "and I couldn't see all your flaws through all your charms/and you cannot see all my scars your love has caused" is a signpost that this isn't exactly veering into happily-ever-after territory. Yet the track is nonetheless driven by a persistent optimism which seems to be conveyed through the juddering backing track and the insistent drumbeat. The result is a song which not only reels you in effortlessly, but also sticks with you. Days after first hearing it, the fact that it had firmly settled in our subconscious was confirmed by the way in which the completely unbidden humming out loud of the chorus drew some truly strange looks in the queue at Tesco (other good supermarkets are, of course, available).

This is a track which well and truly gets under one's skin and as such is the perfect introduction to an artist, who, if the initial buzz is to be believed, is going to go on to truly great things in 2011. Which in turn makes the final scene in the video all the more captivating. We very much doubt that a submersion into a rose-water abyss is going to be a fitting metaphor for this talented popstar's career.